Creating your E-Blast

All members are entitled to one free E-Blast per year.

Additional E-blasts are $75 for members. Non-members pay $100 per E-Blast and are only allowed one per year. All E-Blasts must be approved by our Marketing department prior to sending out.

Email marketing is a direct marketing strategy used by many Board of Trade’s and Chamber of Commerce. It is very similar to the days when flyers were mailed directly to your home. E-Blasts give members the chance to keep in touch with other members and people interested in local businesses. Members can introduce their brands to new customers quickly, easily and at a minimal cost. An e-blast is the same as sending a standard email to a large distribution list at one time. They are an effective way to communicate with potential customers and fellow members and they drive sales. To make your E-Blast even more effective ensure that you have a compelling call to action (CTA). Prior to sending us your E-Blast to be posted, please read up on CTAs.

 

Requirements
for Advertising Item

All pictures must be in a .jpeg format. Posters must also be in a .jpeg format. Let the marketing department know what day you would like the E-Blast sent out and what time. Also contact the marketing department at 250-768-3378 if you require a preview.

Sample Calls to Action 

 

  • Free Gift: The first 100 people will receive a free gift. Order now before all the gifts are gone!
  • Free Trial: Sign-up by November 30th to take advantage of our 60-day free trial.
  • Buy NowDon’t wait, starting saving money today!
  • Price IncreaseOur prices are going up on January 1st. Come in today to take advantage of lower pricing.
  • Automatic Upgrade: If you order within the next 30 days, receive an automatic upgrade to the premium package.
  • Discount Deadline: Order by the end of the week to receive 10% off.
  • Sale Incentives: We are overstocked! This Wednesday only, attend our liquidation blow-out event for deep discounts.

Requirements from Constant Contact:

Image Size

“Image Size” refers to the dimensions of your image – the image height and width. Constant Contact compresses any image that is over 800 pixels wide, and the image’s height is reduced proportionally. This causes the image to lose quality – leading to grainy, fuzzy, or blurry images. If an image’s height is greater than its width, then it will be compressed to 1278 pixels.

Most Constant Contact templates are about 600 pixels wide, so we recommend keeping the width of your images to no more than 600-650 pixels. Keep in mind that the 600 pixel recommendation is for an image that spans the width of the email. Check out the table below for recommendations on sizing images for a multi-column layout.

What is the recommended image size for my image?

Height Width
Header Image
  • Less than 200 pixels will fully display in email preview panes.
  • 600 pixels
  • Smaller widths will stretch your image to fit the header and larger widths will stretch your email header and distort your email.
One-column Template *See note below
  • 600 pixels or less
Two-column Template *See note below
  • 250 pixels or less
Three-column Template *See note below
  • 150 pixels or less
Event Landing Page
  • 150 pixels is recommended
  • 800 pixels is recommended
Event Registration Page
  • 150 pixels is recommended
  • 800 pixels is recommended

*There usually isn’t an ideal height because each block will adjust to fit the image’s height. However, keep in mind that very large images may cause scrolling and some clients, like Outlook, may crop images that are more than 1728 pixels in height.

Not sure what dimension or file size your image has? Find out here.

 

Resolution

“Resolution” refers to the number of pixels in an image. When you create an image, certain image editing programs allow you to set the resolution.

What is the recommended resolution for my image?

Whenever possible, we recommend that you save the original design file with a resolution of 72PPI (pixels per inch). This will minimize image compression when you bring the image into the Constant Contact Library.

Image size for the web is described in pixels, while images for print media are designed in dots per inch (DPI). Check your computer’s DPI settings, as they can cause image distortion when viewing in certain desktop clients.

 

File Size

While “Image Size” is the height and width of the image, “File Size” is the amount of storage space your image will occupy. Factors like image size and compression will contribute to the file size of your image.

What is the recommended file size for my image?

Constant Contact won’t allow you to upload a file larger than 5MB. If your file is too large, here are some steps you can take to reduce its size:

  • If your image editor has an option to “Save for Web & Devices” or to “Optimize” the image, choose a resolution that shrinks the image’s file size to less than 5MB.
  • Remember to flatten any layers when you save the final image. This will help to reduce the file size.

Keep in mind that larger images may also take longer to load in a subscriber’s inbox. If you are running into problems, try keeping your images under 1MB each.

 

File Type

“File Type” is a name given to a specific kind of file. Some types of images look better when saved as a specific type of file. This chart shows you which file types work best with certain types of images:

What is the recommended file type for my image?
Type Works Best With Pros Cons
PNG All Images
  • Best quality, regardless of content
  • Supports full transparency
  • Great for text
  • Can fix some distortions caused by other file types
  • Doesn’t compress when uploaded
  • Larger file size
JPG
  • Photos
  • Small File Size
  • Distorts image to reduce file size
  • Doesn’t work well with text
  • Doesn’t support transparency
  • Compresses when uploaded
GIF 
  • Logos
  • Simple Graphics
  • Low Resolution Images
  • Small file size
  • Supports basic transparency
  • Doesn’t compress when uploaded
  • Limited to 256 colors
  • Images can appear grainy if they use web-unsafe colors

Tip: If an image won’t upload as a JPG file, try saving it as a PNG or GIF file.

The Constant Contact Library doesn’t allow image files in TIFF or BMP format, but you can use any basic image editing program to save them as a PNG, GIF, or JPG.